Ensuring the safety and security of guests, staff, and property is a top priority for hospitality leaders across the board. As crime becomes more advanced, leveraging technology becomes an essential part in creating safer environments. Tools like license plate reader (LPR) systems and intelligent video platforms can not only help hotels address key security challenges but also build trust and maintain their reputation within their communities.

Recent Headlines Underscore the Growing Security Challenges Facing Hotels:

Car burglars repeatedly targeting hotels near UTSA’s main campus, data shows

Some Oklahoma City hotels see dramatic rise in crime during 2024

Dover Hotels Raise Concerns Over Crime and Homelessness

High Point police address crime at motels, hotels

Addressing Security Challenges with Modern Solutions

While the headlines may feel daunting, there are many technology solutions that can significantly improve hotel security. By leveraging advanced tools, hotels can address a range of challenges effectively:

• Vehicle Theft and Break-ins: Integrating vehicle data via LPR cameras and pairing with video evidence allows hotels to resolve incidents of theft or vandalism more efficiently. This not only protects guest property but also deters future crimes.
• Reputation Management: A commitment to safety goes beyond physical protection; it also enhances a hotel's reputation. Guests are more likely to choose hotels that prioritize their well-being, making security a competitive advantage.
• Human Trafficking: Advanced LPR technology, like Flock’s, can play a critical role in addressing human trafficking by identifying vehicles associated with AMBER Alerts or missing persons. With real-time alerts, hotels can assist law enforcement in responding quickly to potential threats.

Expanding Security Perimeters with Flock Technology

Flock Safety offers hotels the ability to enhance traditional security measures. Discover how Flock technology can make a difference:

• Gathering Actionable Insights:some text
  • Flock’s LPR cameras provide 24/7 monitoring of vehicles coming in and out of hotel parking lots, capturing data such as license plates, vehicle type, and unique attributes like roof racks and temporary tags
  • Real-time alerts for vehicles associated with wanted individuals or previous crimes enable a proactive approach to safety
  • Advanced search capabilities allow you to filter and analyze footage based on time, location, or vehicle characteristics, accelerating  evidence collection if an incident occurs
• Collaborating with Law Enforcement:some text
  • Flock’s platform makes it easy to share relevant footage and alerts directly with law enforcement—if you so choose—fostering seamless coordination during incidents
  • Proactive notifications to law enforcement ensure they are alerted when a flagged vehicle enters the hotel premises, helping to proactively address threats before they escalate
• Streamlining Security Solutions:some text
  • Flock’s technology eliminates the need for extensive staff involvement, reducing operational burdens
  • Continuous coverage ensures round-the-clock security, offering peace of mind to hotel operators and their guests

Balancing Innovation and Responsibility

As hotels integrate advanced security technology, it’s also important to prioritize ethical and secure use. Responsible data management—including clear ownership policies and robust privacy measures—helps maintain trust with both guests and the surrounding community. Transparent practices and limited data retention further reinforce the importance of security without compromising privacy.

Looking Towards the Future

Security concerns for hotels are constantly evolving, but technology offers the flexibility to adapt. Scalable solutions allow hotels to expand their coverage as their needs change, ensuring long-term safety and preparedness.

By embracing technology thoughtfully, hotels can enhance safety, improve guest experiences, and foster trust—building stronger connections with their communities while navigating the present security challenges.

Curious about how Flock Safety can transform your hotel’s security strategy? Schedule a demo today to see our technology in action and discover how it can help you create a safer, more secure environment for your guests and team.

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